McCain - Chef-to-Chef

Background:

The Challenge: McCain Foodservice is a global leader in frozen potato and appetizer products, supplying restaurants and foodservice operators with a wide range of convenient, high-quality food solutions. They wanted to showcase the versatility of their potato and appetizer products—and the many innovations developed by McCain’s culinary team—to inspire chefs and operators.

The Solution: We created a series of short videos with a quick deadline and a limited budge. Each of the six videos introduced a McCain chef and a featured dish. Step-by-step tutorials highlighted product application and culinary techniques. The content was designed to be quick, informative, and inspiring. The series was so successful that we were asked to produce an additional six videos.