Grainger - The Story of the Ones
The Challenge: Grainger, a global leader in industrial supplies with over a million products, faced low brand awareness among Maintenance, Repair, and Operations (MRO) professionals. They needed a campaign to highlight their extensive product range, fast delivery, and 24/7 customer support.
The Solution: Grainger launched The One’s campaign, putting MRO professionals—their customers—at the center of the story.
By portraying them as the heroes who tackle tough jobs with Grainger’s support, the campaign highlighted Grainger’s reliability and problem-solving capabilities.
As part of the campaign, our spots brought this message to life. The campaign has already driven a significant increase in brand awareness and business growth.